Nick DiPrima

Senior Associate

Nick brings over two decades of experience in launching SaaS technology for OEMs, rental, and leasing businesses. His expertise extends to launching startups in the mobility sector across global markets, including the EU, UK, and North America. As a strategic business developer in fleet services, Nick excels in B2B leasing, global OEM consumer programs, and lifecycle management.

Known for his dynamic approach and deep industry knowledge, Nick is a trusted advisor and innovator at The Merlin Group. His focus on demand generation, go-to-market strategy, OEM launches, and complex collaborations underscores his commitment to delivering long-term solutions and driving business growth. Nick's Mobility Mindset enhances Merlin's capabilities, ensuring we stand out in the industry.